Bugbite

My senior thesis, Bugbite, was created to introduce eating insects in a fun and approachable way. By blending cricket flour into familiar Gen Z snacks and using vibrant colors, playful typography, and friendly insect characters, the brand invites people to rethink food, sustainability, and our planet—one bite at a time.

Web Design - Packaging - Motion Graphics 

Website

Packaging

Brand Teaser Video

Branding

Branded Exhibition Space

Design process

Logo concepts
Building the website
Design moodboard
Customer personas

Research process

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Pettit National Ice Center